Six Months Ago,Volkswagen Launched a New Campaign That Included Print

question 125

Multiple Choice

Six months ago,Volkswagen launched a new campaign that included print ads and television commercials.Edwin thought the commercials were clever,but exposure to the commercials didn't change Edwin's behavior.However,six months after viewing the commercials,Edwin decided to purchase a new car,and he included Volkswagen on the list of cars to test drive.Edwin's behavior is an example of which of the following?

• A)the break-even point
• B)unaided recall
• C)an instantaneous effect
• D)a carryover effect
• E)a synergistic effect

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Definitions:

Departments

Distinct sections within an organization, each focused on a specific operational area or function, such as marketing or finance.

Capabilities

The qualities, skills, and expertise that enable an organization or individual to perform effectively.

Performance Appraisal

The evaluation of an employee's job performance and contribution to the company, often used for feedback and development purposes.

Work Accomplishments

Achievements or completed tasks that contribute towards personal, team, or organizational goals.