Refer to the Passage Below to Answer the Questions That

question 67

Essay

Refer to the passage below to answer the questions that follow.
Dell Computers dramatically increased its consumer advertising,resulting in Dell becoming the top-selling personal computer brand.Consumers could purchase a Dell computer only directly from Dell,either by calling the toll-free number or visiting Dell's website.One of Dell's popular television commercials included Steve,a young man who would usually say,"Dude,you're gettin' a Dell." Audiences really liked Steve and the ads he appeared in,and in fact,that's when Dell's sales started to skyrocket.However,Dell has stopped that campaign and has moved on to others.
-Dell wants to use its "Dude,you're gettin' a Dell" campaign in other countries.What type of research should Dell conduct before using this ad? Why is research an important step to take?

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Definitions:

Working Poor

People who spend at least 27 weeks in the labor force but whose wages fall below the official poverty level.

Official Poverty Level

A government-defined threshold that measures the minimum amount of income required for individuals or families to meet their basic needs, used to determine eligibility for certain social services and benefits.

Welfare Class

A social group consisting of people who are receiving government assistance for the poor.

Relative Poor

A condition where individuals or families have significantly less income or resources compared to the average in their society, making them relatively poor.