Which Question Would Most Likely Be Asked to Evaluate the Output

question 66

Multiple Choice

Which question would most likely be asked to evaluate the output of a PR campaign?

• A)What was audience knowledge of the brand before the campaign?
• B)Can we associate a change in product trial during the campaign?
• C)What was the audience attitude toward the brand before the campaign?
• D)How much and what kind of buzz are tweets generating?
• E)Was there a change in repeat purchasing during the campaign?

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Definitions:

Proper Behavior

Conduct that is deemed appropriate, respectful, and considerate according to societal norms and expectations.

Abstract Good

A concept or idea of good that is not tied to any specific concrete examples or manifestations.

Cultural Relativism

A concept in anthropology that holds the belief that a person's beliefs, values, and practices should be understood based on that person's own culture, rather than judged against the criteria of another culture.

Moral Isolationism

The belief that one cannot or should not make moral judgments about the practices of cultures other than one's own.