Which Research Question Assesses an Ad's Effectiveness in Influencing Consumers

question 140

Multiple Choice

Which research question assesses an ad's effectiveness in influencing consumers' association?

• A)What is the rate of change?
• B)What's the difference between Brand X and Brand Y?
• C)What is the personality of the brand?
• D)What emotions did the ad stimulate?
• E)How important is the product message to you?

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