Which Post-Campaign Evaluation Tool Reads Information from a Shopper's Identification

question 104

Multiple Choice

Which post-campaign evaluation tool reads information from a shopper's identification card and records that along with information about products that the shopper purchased?

• A)scanner research
• B)semiotics testing
• C)tracking research
• D)single-source research
• E)pay-out analysis

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Definitions:

Source Documents

Original records and documents containing the details that support or verify the transactions entered in an accounting system.

Chart of Accounts

An organized list of all the account titles and numbers being used to track financial transactions and prepare financial statements in a company.

Debit Entries

Accounting records that increase expenses or assets, or decrease equity, liabilities, or revenue.

Credit Entries

Credit entries are accounting entries that increase liabilities or equity or decrease assets, recorded on the right side of an accounting ledger.