What Two Figures Are Needed to Calculate CPM

question 33

Multiple Choice

What two figures are needed to calculate CPM?

• A)cost of an ad and program or issue rating
• B)cost of an ad and frequency of exposure
• C)average frequency and estimated target audience reached by media vehicle
• D)cost of an ad and estimated audience reached by media vehicle
• E)gross rating points and reach

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Definitions:

Humanistic Psychologists

Psychologists who focus on the study of the whole person, emphasizing personal growth and the concept of self-actualization.

Growth Potential

The capacity or ability of an individual or organization to grow or develop abilities, capacities, or size over time.

Rogers and Maslow

Two psychologists known for their humanistic approach to psychology, emphasizing individual potential and self-actualization.

Ivan Pavlov

A Russian physiologist best known for developing the concept of the conditioned reflex through his work on classical conditioning.