You Received a Phone Call One Evening from a Research

question 112

Multiple Choice

You received a phone call one evening from a research company asking about your television viewing the night before.After confirming that you did watch a specific program,the researcher then asked you,"Do you remember seeing a commercial for any fast food restaurants?" You didn't remember any,so then she asked you,"Do you remember seeing a commercial for Wendy's?" Once she said that,you did remember seeing a Wendy's commercial.What type of question triggered your memory of the Wendy's ad?

• A)recognition
• B)unaided recall
• C)aided recall
• D)unprompted recall
• E)prompted recall

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Definitions:

Low-fat Alternative

A product or food item designed to have reduced fat content compared to the standard or original version, catering to health-conscious consumers.

Market Modification Strategy

Tactics aimed at changing existing market conditions to improve a company's sales potential, often through product tweaks or target market adjustments.

Market Modification Strategy

A plan of action aimed at changing various aspects of the market, such as product features, prices, or distribution channels, to improve competitive positioning and market share.

Morning Beverage

A drink, often containing caffeine, consumed in the morning to start the day, such as coffee or tea.