Six Months Ago,Volkswagen Launched a New Campaign That Included Print

question 125

Multiple Choice

Six months ago,Volkswagen launched a new campaign that included print ads and television commercials.Edwin thought the commercials were clever,but exposure to the commercials didn't change Edwin's behavior.However,six months after viewing the commercials,Edwin decided to purchase a new car,and he included Volkswagen on the list of cars to test drive.Edwin's behavior is an example of which of the following?

• A)the break-even point
• B)unaided recall
• C)an instantaneous effect
• D)a carryover effect
• E)a synergistic effect

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Definitions:

Logic

The study of reasoning and argumentation, focusing on the principles that guide sound thinking and analysis.

Culture of the Organization

The shared values, beliefs, attitudes, and practices that characterize an institution or corporation.

AIDA Plan

A marketing strategy that stands for Attention, Interest, Desire, and Action, aimed at guiding potential customers through the stages of purchasing.

Single Event

An occurrence or happening that takes place at a specific time and location.