Examlex
A form of action response,inquiry tests measure the number of responses to an advertisement and are the primary measurement tool for direct-response communication.
Hertz (Hz)
A unit expressing the frequency of sound waves. One hertz equals one cycle per second.
Decibels (dB)
A unit expressing the loudness of a sound.
Photosensitive Surface
A material or coating that reacts to light exposure, commonly used in photographic processes and sensors.
Photoreceptors
Cells that respond to light.
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