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Public Relations Programs Are Evaluated in Terms of Output and Outcomes.Explain

question 144

Essay

Public relations programs are evaluated in terms of output and outcomes.Explain what this means and discuss two questions that might be used to evaluate each.


Definitions:

Adverse Effect

A harmful or undesired outcome resulting from a medication, treatment, or intervention.

Creativity

The ability to produce original and unusual ideas, or to make something new or imaginative.

Nominal Group Method

A structured form of group brainstorming focusing on generating and prioritizing ideas.

Individual Creativity

The ability or process of creating unique and novel ideas or products by an individual.

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