A Comparison of the Costs of Promotion to the Forecasted

question 145

Multiple Choice

A comparison of the costs of promotion to the forecasted sales generated by the promotion is called a ________.

• A)cost per thousand
• B)payout analysis
• C)response count
• D)response per thousand
• E)redemption assessment

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Definitions:

Sequential Steps

Ordered or successive actions or stages through which a process or activity is carried out.

Franchising Costs

The various fees and investments required to start and operate a franchise, including initial franchise fees, ongoing royalties, and marketing expenses.

Monthly Royalty

Regular payments made, usually on a monthly basis, to an individual or organization for the use of property, particularly intellectual property like patents, copyrighted works, or trademarks.

Operational Costs

Expenses associated with the day-to-day operations of a business, including costs for materials, labor, and overhead.