The First Step in IMC Planning Is ________

question 66

Multiple Choice

The first step in IMC planning is ________.

• A)backgrounding
• B)targeting
• C)positioning
• D)setting objectives
• E)selecting media

---

Definitions:

Sample Proportion

The fraction or percentage of the sample that represents a particular characteristic or outcome.

Mammogram

A specialized medical imaging technique that uses low-dose x-rays to visualize the internal structures of the breast, used primarily for breast cancer screening and diagnosis.

Respondents

Individuals who answer a survey or questionnaire.

Dependent/Outcome Variable

A variable in an experimental setting that is being measured or tested, expected to change as a result of manipulations to the independent variable(s).