The Objective for the New IMC Campaign for Mean Jeans

question 14

Multiple Choice

The objective for the new IMC campaign for Mean Jeans is to increase share of wallet from 18% to 25%.The current share of wallet of 18% is the ________.

• A)benchmark
• B)baseline
• C)percentage change
• D)specific effect
• E)target

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Definitions:

John Watson

An American psychologist who established the psychological school of behaviorism, emphasizing the importance of observable behavior over internal mental states.

Free Will

The ability to choose one's actions free from certain constraints, implying a sense of autonomy and responsibility for those decisions.

B. F. Skinner

A renowned American psychologist best known for his work in behaviorism and the development of the theory of operant conditioning.

Behavioural Perspective

An approach in psychology focusing on observable behaviors and the ways in which they're learned through interactions with the environment.