Refer to the Passage Below to Answer the Questions That

question 28

Multiple Choice

Refer to the passage below to answer the questions that follow.
Acme,Inc.is a U.S.manufacturer of industrial goods,such as ball bearings,filters,and valves.Acme's target market is manufacturers who purchase these goods as inputs for the systems they manufacture,such as power plants,heating and cooling systems,and ships.Additionally,even though Acme is not a very large manufacturer and has never sold a product internationally,it intends to expand into foreign markets with a valve for which it recently received a patent and that is superior to any offered anywhere in the world.As a part of this expansion,Acme is developing an IMC plan.
-Based on the information given,which area is most likely to be the primary focus of Acme's IMC planning?

• A)trade sales promotion
• B)packaging
• C)point of purchase
• D)guerilla marketing
• E)specialties

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Definitions:

Available Resources

The assets, both tangible and intangible, that are at an organization’s disposal for use in achieving its objectives.

Geographical Structures

Organizational structures that are based on geographical regions, allowing companies to address local preferences and operations.

Differentiate Products

The process of distinguishing a product or service from others in the market to make it more appealing to a particular target segment.

Various Locations

Multiple places or sites that are distinct from one another.