Refer to the Passage Below to Answer the Questions That

question 28

Multiple Choice

Refer to the passage below to answer the questions that follow.
Acme,Inc.is a U.S.manufacturer of industrial goods,such as ball bearings,filters,and valves.Acme's target market is manufacturers who purchase these goods as inputs for the systems they manufacture,such as power plants,heating and cooling systems,and ships.Additionally,even though Acme is not a very large manufacturer and has never sold a product internationally,it intends to expand into foreign markets with a valve for which it recently received a patent and that is superior to any offered anywhere in the world.As a part of this expansion,Acme is developing an IMC plan.
-Based on the information given,which area is most likely to be the primary focus of Acme's IMC planning?

• A)trade sales promotion
• B)packaging
• C)point of purchase
• D)guerilla marketing
• E)specialties

---

Definitions:

Central Nervous System

The complex of nerve tissues that controls the activities of the body, comprising the brain and spinal cord.

Pain Sensations

The subjective experience of discomfort or suffering that arises from the stimulation of nerve endings.

Sensory Ganglia

Clusters of neuronal cell bodies located outside the central nervous system that relay sensory information.

Neuroglial Cells

Neuroglial cells, or simply glia, are non-neuronal cells in the nervous system that provide support, protection, and nutrition to neurons, playing a crucial role in maintaining neuronal function.