Which of the Following Statements Regarding Planning a Global Advertising

question 57

Multiple Choice

Which of the following statements regarding planning a global advertising strategy is TRUE?

• A)Management of brand consistency limits most global marketing objectives to awareness and recall.
• B)The globalization/localization debate is really about budgeting.
• C)It is not advantageous to conduct research in each international market that is entered.
• D)Consumer buying motivations are basically the same in every country.
• E)The execution of a global campaign is no more complex than executing a national plan.

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Definitions:

Job Skills Test

An examination designed to measure a person's abilities and competencies in a specific role or profession.

Polygraph Testing

A lie detector test that measures physiological responses to questions to determine the truthfulness of answers.

Job Sample Simulation

A testing method used in employee selection that involves giving the candidate a task or set of tasks to perform that are representative of the actual job.

Structured Interview

An interviewing technique where all participants are asked the same set of predetermined questions for consistency and comparability of responses.