On Wednesday Nights,a Hit TV Show Commanded the Highest Advertising

question 86

Multiple Choice

On Wednesday nights,a hit TV show commanded the highest advertising rates for the network TV season,charging advertisers $658,333 per 30 seconds.This ad cost was based on an average rating of 16.3 for this program during the previous TV season.The hit show reached an audience of almost 25 million viewers during one week in April.Calculate the CPP.

• A)$26.33
• B)$40.39
• C)$26,330
• D)$40,388
• E)not enough information to determine

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Definitions:

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The consumption of an excessive amount of alcohol in a short period of time, often defined as five or more drinks for males, and four or more drinks for females, in about two hours.

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