Reaching Wide Audiences Through Mass Media,acquiring New Customers,establishing Brand Image

question 49

Multiple Choice

Reaching wide audiences through mass media,acquiring new customers,establishing brand image and personality,and defining brand position are objectives for which IMC area?

• A)advertising
• B)public relations
• C)trade sales promotion
• D)point of purchase
• E)packaging

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Definitions:

High Emotional Intelligence

The ability to recognize, understand, and manage our own emotions as well as to recognize, understand, and influence the emotions of others.

Sensitivity

The quality of being easily affected by external stimuli or the feelings of others, or the ability to perceive and respond to subtle changes or details.

Self-awareness

The conscious understanding of one's own character, feelings, motives, and desires.

Immediate Gratification

The desire to experience pleasure or fulfillment without delay, often prioritizing short-term rewards over long-term goals.