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Explain the IMC Concept That a Brand Is an Integrated

question 10

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Explain the IMC concept that a brand is an integrated perception.How is this related to the concept of synergy?


Definitions:

Brain Tissue

The collection of neurons, glial cells, and other components that make up the physical substance of the brain.

Lesion

Tissue destruction. A brain lesion is a naturally or experimentally caused destruction of brain tissue.

Neurotransmitter

Chemical substances in the nervous system that transmit signals from one neuron to another across synapses.

Agonist

A chemical or drug that binds to receptors in the brain and causes a reaction, often mimicking the action of naturally occurring substances.

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