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Refer to the passage below to answer the questions that follow.
Acme,Inc.is a U.S.manufacturer of industrial goods,such as ball bearings,filters,and valves.Acme's target market is manufacturers who purchase these goods as inputs for the systems they manufacture,such as power plants,heating and cooling systems,and ships.Additionally,even though Acme is not a very large manufacturer and has never sold a product internationally,it intends to expand into foreign markets with a valve for which it recently received a patent and that is superior to any offered anywhere in the world.As a part of this expansion,Acme is developing an IMC plan.
-As part of its IMC plan,Acme,Inc.intends to use promotional sales competitions to motivate its international sales force.The sales competitions are an example of an IMC ________.
Least-Cost Combination
is an economic principle that firms achieve by using the mix of inputs that minimize their costs while producing a given level of output.
MRP
Marginal Revenue Product; the additional revenue generated by employing one more unit of a resource or factor of production.
Resources
Assets, materials, and inputs needed for the production of goods and services, including natural resources, labor, and capital.
Perfectly Competitive
A market structure characterized by many buyers and sellers, homogenous products, and the absence of barriers to entry or exit, leading to optimal pricing and output.
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