Which of the Following Strategic Elements Is a Brand Most

question 88

Multiple Choice

Which of the following strategic elements is a brand most likely to try to keep consistent from country to country in an international IMC campaign?

• A)budget
• B)positioning
• C)media mix
• D)schedule
• E)SWOT analysis

Understand the concept of operant conditioning and its application.

Recognize the principles underlying reinforcement and punishment.

Differentiate between types of reinforcers (primary vs secondary).

Comprehend the significance of a stimulus in shaping behavior.