________ Techniques Enable Marketers to Determine the Relative Impact of a Media

question 143

Multiple Choice

________ techniques enable marketers to determine the relative impact of a media mix on product sales by using computer models that calculate the weight of a media schedule and organize the schedule for the greatest impact.

• A)Aperture
• B)Frequency
• C)Weighting
• D)Reach
• E)Optimization

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Definitions:

Spatial Intelligence

The ability to visualize, manipulate, and reason with objects in three-dimensional space.

Practical Intelligence

The ability to solve everyday problems by utilizing knowledge gained from experience rather than theoretical understanding.

Creative Intelligence

The ability to produce work that is both novel (original, unexpected) and appropriate (useful, adaptive concerning task constraints).

Linguistic-Relativity Hypothesis

The idea that the structure of a language affects its speakers' cognition or world view.