Which of the Following Is the Most Important Function of Media

question 64

Multiple Choice

Which of the following is the most important function of media buying?

• A)providing information to media planners
• B)matching the media vehicle to the strategic needs of the message
• C)negotiating cost and making the media buy
• D)handling all billing and payment for media buys
• E)monitoring the media plan performance

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Definitions:

J. M. Keynes

An influential British economist whose ideas fundamentally changed the theory and practice of macroeconomics and the economic policies of governments.

Lockbox System

A service offered by banks to companies for receiving payments from customers; the bank collects and processes these payments directly to speed up the deposit process.

Firm Implementation

The process of putting a business strategy or plan into action to achieve its goals and objectives.

Float

The time difference between when a check is written and when the funds are actually withdrawn from the account, or the number of shares available for trading of a particular stock.