________ Indicate the Weight,or Efficiency,of a Media Plan by Estimating

question 81

Multiple Choice

________ indicate the weight,or efficiency,of a media plan by estimating the reach and frequency.

• A)Targeted costs per thousand (TCPMs)
• B)Costs per point (CPPs)
• C)Targeted rating points (TRPs)
• D)Gross rating points (GRPs)
• E)Designated marketing areas (DMAs)

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Definitions:

Service Quality Dimensions

The aspects through which customers evaluate the quality of a service, typically including reliability, assurance, tangibles, empathy, and responsiveness.

Selling Process

A sequence of steps taken by a seller to engage a buyer and facilitate a transaction.

Sales Staff

Employees within an organization responsible for selling products or services directly to customers.

Equal Employment Opportunity

Policies and practices that ensure job candidates and employees are treated without discrimination based on race, gender, age, religion, or other non-merit factors.