The ________ of a Specific Media Vehicle Is the Percentage

question 84

Multiple Choice

The ________ of a specific media vehicle is the percentage of that vehicle's audience that matches the brand's target market.

• A)frequency distribution
• B)targeted reach
• C)effective frequency
• D)targeted frequency
• E)reach distribution

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Definitions:

Performance Feedback

Information provided to an individual or group about the quality or effectiveness of their work performance, intended to reinforce or improve behaviors.

Social Recognition

Informal acknowledgment, attention, praise, approval, or genuine appreciation for work well done from one individual or group to another.

Negative Reinforcers

In behavioral psychology, negative reinforcement is a process where an undesirable or harmful stimulus is removed after a particular behavior is exhibited, increasing the likelihood of that behavior being repeated in the future.

Extinction

In behavioral psychology, the process through which a conditioned response decreases or disappears as a result of repeated exposure without reinforcement.