Which Calculation of Efficiency Is an Estimate of the Cost

question 10

Multiple Choice

Which calculation of efficiency is an estimate of the cost of getting 1,000 impressions?

• A)cost per point
• B)cost per thousand
• C)cost per impression
• D)brand development index
• E)category development index

---

Definitions:

Psychodynamic Theorists

Professionals in psychology who focus on understanding human behavior by exploring the interplay between unconscious and conscious mind, often emphasizing childhood experiences.

Self-Actualization

The achievement of one's full potential and talents, viewed as an intrinsic desire or motivation within every person.

Personality

The combination of characteristics or qualities that form an individual's distinctive character, including thoughts, feelings, and behaviors.

Characteristic Thoughts

The habitual patterns or types of thinking that are typical of an individual's cognitive processes.