Consider the Following Magazine Media Schedule as You Answer the Questions

question 47

Multiple Choice

Consider the following magazine media schedule as you answer the questions below.
* Target population: 100,000
** those who did not read either of the other two magazines
-Seventy percent of Magazine A's readers are part of the target market for a certain advertiser.This percentage represents Magazine A's ________ for this advertiser.

• A)gross ratings points
• B)targeted reach
• C)average frequency
• D)effective frequency
• E)average reach

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Definitions:

Alleviate Symptoms

Actions or treatments aimed at reducing the severity of symptoms associated with an illness or condition.

Personal Factor

An individual's characteristics, traits, or attributes that can influence their behavior, attitudes, and responses in various situations.

Ethnic Group

Groups of individuals united by distinct cultural, linguistic, or historical traits.

Personality Traits

Enduring characteristics that describe an individual's behavior, attitude, and emotional patterns.