Consider the Following Magazine Media Schedule as You Answer the Questions

question 13

Multiple Choice

Consider the following magazine media schedule as you answer the questions below.
* Target population: 100,000
** those who did not read either of the other two magazines
-Some members of a certain advertiser's target market subscribe to all three magazines,so they would likely see each ad placed in each magazine.Other members of the audience,however,may not see the ads at all.The media planner for this advertiser has divided the total target audience into five sections and estimated how often members of each section will be exposed to the ad.This is called ________ analysis.

• A)frequency quintile distribution
• B)targeted cost per thousand
• C)reach plus frequency
• D)average frequency
• E)effective reach

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Definitions:

Executive Branch

The branch of government responsible for implementing and enforcing laws, typically headed by the president or prime minister.

Administrative Agency

A government body responsible for implementing legislation and managing regulations within a particular area of government policy.

President's Veto Powers

The constitutional authority granted to the President to reject legislation passed by Congress, subject to an override by a two-thirds majority in both houses.

Arbitrary And Capricious

A standard for reviewing administrative and judicial decisions, referring to actions taken without reasonable justification or disregard for facts.