Consider the following magazine media schedule as you answer the questions below.
* Target population: 100,000
** those who did not read either of the other two magazines
-What are the total gross rating points (GRPs) for this media plan,assuming that each magazine carries a weekly ad insertion for a total of four weeks?
Definitions:
Cerebrum
The largest part of the brain, responsible for voluntary activities, intelligence, memory, and personality.
Sulcus
A groove or furrow on the surface of an organ, often referring to the brain, indicating a division between lobes or gyri.
Cerebral Hemispheres
The two halves of the brain that are divided by the median longitudinal fissure, responsible for most brain functions.
Gyri
The raised folds or convolutions on the surface of the brain, which increase its surface area.
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