With the Current Trend Toward Using Other Forms of Marketing

question 55

Multiple Choice

With the current trend toward using other forms of marketing communication in addition to advertising,buyers often demand additional promotional support;these activities are sometimes called ________.

• A)add-ons
• B)make-goods
• C)value-added media services
• D)preferred placements
• E)incentives

Examine the role of technology and economic forces as macro-level influences on the family.

Explore the relationship between social class and family life.

Understand different perspectives on the state of the family (deteriorating, changing, or strengthening).

Identify the role of myths about marriage and the family in society.