Jim Was Looking for Information on Jet Skis Because He

question 20

Essay

Jim was looking for information on jet skis because he was interested in buying one.He went to the internet and "googled" the key words jet skis.Several results were returned,and he noticed that there were several "sponsored links" to businesses selling jet skis and accessory items along the top and right side of the search results page.In fact,"Honda Jet Ski Deals" was in blue along the top,and when Jim clicked on it,it took him to Honda Motorcycle's website where he could get more information on Honda jet ski products.Explain the type of marketing used in this scenario and how it connects a customer to brands.

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Definitions:

Supply Chain Information

Data regarding the activities, resources, and management of the flow of goods and services from their origin to the consumer.

CRM

Customer Relationship Management, a strategy for managing an organization's interactions with current and potential customers, often using data analysis about customers' history with a company to improve business relationships.

GPS

The Global Positioning System, a satellite-based navigation system that allows users to determine their precise location (latitude, longitude, and altitude) anywhere on Earth.

RFID

Radio Frequency Identification, a technology used to automatically identify and track tags attached to objects using electromagnetic fields.