Refer to the Scenario Below to Answer the Questions That

question 74

Multiple Choice

Refer to the scenario below to answer the questions that follow.
Bob and Larry have taken their fly fishing equipment and accessory business,Flies-R-Us,to the Internet because they want to expand their business.However,they don't have much money to use conventional media to drive traffic to their site.
-To improve brand awareness,Bob and Larry hired a media-relations specialist in hopes of getting coverage for Flies-R-Us in the media.The media-relations specialist wrote a feature story profiling Bob and Larry and their fly fishing equipment and then sent that story to her contacts at newspapers and special interest magazines.The article was picked up by Field & Stream,the popular sportsman magazine.By running the article,Field & Stream most likely provided Flies-R-Us with ________.

• A)word-of-mouth
• B)viral communication
• C)an implied third-party endorsement
• D)an opt-in strategy
• E)a customer referral

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Definitions:

Infant-Industry Argument

A justification for protectionist policies that asserts new industries need to be shielded from international competition until they are mature and competitive enough.

Implementation

refers to the process of executing a plan, project, or method to completion.

Absolute Advantage

The ability of a country, individual, company, or region to produce a good or service at a lower cost per unit than the cost at which any other entity produces that good or service.

Exporting

The act of sending goods or services produced in one country to another country for the purpose of selling them there.