Refer to the Scenario Below to Answer the Questions That

question 139

Multiple Choice

Refer to the scenario below to answer the questions that follow.
Bob and Larry have taken their fly fishing equipment and accessory business,Flies-R-Us,to the Internet because they want to expand their business.However,they don't have much money to use conventional media to drive traffic to their site.
-Bob and Larry have a website for Flies-R-Us,a Facebook page,and a Twitter feed.They have had several hits and mentions in the print media and have also aired a series of short commercials on local radio stations with listeners who are likely to be interested in fishing.Which of the following best describes the media strategy for Flies-R-Us?

• A)paid media
• B)owned media
• C)earned media
• D)interactive media
• E)multiplatform media

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Definitions:

Given Industry

A specific sector of the economy, often defined by the type of activity it engages in.

Seniority Systems

Policies within organizations that determine the hierarchy, privileges, and benefits based on the length of service of employees.

Arbitrary Management

A style of management based on random decisions or personal whim, rather than any systematic planning or reasoning.

Whatever Means

"Whatever means" refers to the use of any available methods or strategies to achieve a specific goal, often without specifying the nature of the methods.