A Press Kit Contains Only Printed Material,but a Publicity Kit

question 37

True/False

A press kit contains only printed material,but a publicity kit may include a DVD or flash drive along with printed material.

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Definitions:

TUMI Briefcases

High-quality, luxury briefcases produced by TUMI, known for their durability, functional design, and style, catering to business professionals.

High-End Briefcases

Luxury briefcases that are often made from premium materials and designed with a focus on style, function, and durability, targeting the upscale market.

Target Market

A specific group of consumers identified as the recipient of a marketing campaign or product line, characterized by distinct demographics or behaviors.

Kraft Lunchables

A brand of prepackaged, convenience meal kits aimed primarily at schoolchildren, containing portions of cheese, meats, crackers, and beverages.