A Product's Package Can Deliver Brand Information and Customer Benefits

question 11

True/False

A product's package can deliver brand information and customer benefits.

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Definitions:

Family Branding

A marketing strategy where a company markets multiple products under the same brand name to leverage brand equity.

Brand Name

Part of a brand consisting of words or letters that form a name that identifies and distinguishes an offering from those of competitors.

Brand Preference

The degree of consumer loyalty towards choosing a particular brand over others, based on positive experiences and perceptions.

Brand Recognition

The extent to which consumers are able to identify a brand by its attributes, making it stand out from competitors.