In Which Type of Network Television Advertising Does a National

question 63

Multiple Choice

In which type of network television advertising does a national advertiser pay for available commercial time slots during one or more programs?

• A)participations
• B)spot announcements
• C)dayparts
• D)sponsorships
• E)product placements

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Definitions:

Hysteria

An outdated medical term once used to describe a variety of psychological disorders characterized by extreme emotional reactions and somatic symptoms; now understood in terms of specific disorders.

Jean Charcot

A French neurologist known for his work on hypnosis and hysteria, significantly influencing the field of neurology.

Degeneration

The process of deterioration or decline in physical, mental, or moral qualities.

Conditioned Salivation

A reflex response where salivation is triggered by a stimulus that previously was associated with the presentation of food, famously studied by Pavlov.