Examlex
The number of times a person is exposed to an advertisement is known as ________.
Six-month Moving Average
A method of smoothing data by calculating the average of six consecutive months' worth of data, continuously updated month by month.
Mean Absolute Deviation
A statistical measure of the average absolute deviations of a set of values from their mean, indicating variability within the dataset.
Forecast Error
The difference between the actual outcomes and the predictions made by forecasting models.
Exponential Smoothing
A time series forecasting method for smoothing data points by giving more weight to recent observations while exponentially decreasing the weights for older observations.
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