The Sum of the Total Exposure Potential Expressed as a Percentage

question 136

Multiple Choice

The sum of the total exposure potential expressed as a percentage of the audience population is called ________.

• A)circulation
• B)share
• C)rating points
• D)gross share points
• E)impressions

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Definitions:

Minnesota Model

A residential treatment for alcohol dependence advocating a 12-step Alcoholics Anonymous philosophy and viewing alcoholism as a disease.

Alcohol Dependence

A syndrome where an individual cannot curb or discontinue their alcohol intake, despite experiencing detrimental effects on their health, professional life, or social relationships.

Abstinence

The act of refraining from engaging in certain behaviors or indulgences, such as sexual activity or alcohol consumption, often for health, moral, or religious reasons.

Expectations

Beliefs or anticipations about the way events, scenarios, or behaviors are supposed to unfold in the future.