For the Launch of a New Camera in Korea,Nikon Created

question 78

Multiple Choice

For the launch of a new camera in Korea,Nikon created a celebrity "red carpet" experience in a Seoul subway station.Commuters walked on a red carpet past a billboard filled with life-like images of photographers.When a commuter walked directly in front of the billboard,lights flashed on the board,creating the illusion that the commuter was a celebrity having his or her photo snapped by dozens of reporters.This is an example of ________.

• A)guerilla marketing
• B)traditional marketing
• C)product placement
• D)mobile marketing
• E)advertainment

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Definitions:

Median Weekly Earnings

The middle value of weekly income, dividing the income distribution into two equal groups, half earning more and half earning less.

Employed Outside

Working in a position or job that is located outside of one's primary place of employment or field of expertise.

Women

Adult human females, often discussed in contexts relating to social, cultural, and political issues affecting their lives.

Feminism

A movement and ideology advocating for equality between genders and seeking to challenge and change societal norms and structures that perpetuate gender discrimination.