Which Term Refers to the Percent of Viewers Based on the Number

question 11

Multiple Choice

Which term refers to the percent of viewers based on the number of television sets turned on?

• A)rating
• B)share
• C)gross rating points
• D)gross impressions
• E)impressions

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Definitions:

Distribution

In statistics, it refers to the way in which data points are spread or dispersed across different values.

Values

Numerical or categorical data points that represent measurement or identification in a given context.

Skewed Negatively

A description of a distribution of data where the majority of values are concentrated on the right of the mean, leading to a longer tail on the left side.

Distribution

The way in which something is shared out among a group or spread over an area.