Giving Customers Opt-In or Opt-Out Options for Receiving Brand Information

question 141

Multiple Choice

Giving customers opt-in or opt-out options for receiving brand information digitally is an effective way to minimize ________.

• A)intrusiveness
• B)engagement
• C)share
• D)frequency
• E)viral communication

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Definitions:

Customer Cost Analysis

An evaluation method that determines the total cost of acquiring, servicing, and retaining a customer.

Order Fulfillment Department

The department responsible for processing customer orders, including picking, packing, and shipping goods.

Time-Driven Activity-Based Costing

An approach to costing that assigns costs based on the actual amount of time required to complete tasks, improving accuracy over traditional ABC methods.

Customer Cost Analysis

An approach to evaluate all costs related to acquiring, servicing, and retaining a customer.