In Which Layout Stage of a Print Ad Is the Ad

question 118

Multiple Choice

In which layout stage of a print ad is the ad drawn to size and used for presentation either in-house or to the client?

• A)thumbnail sketches
• B)photoboards
• C)mechanicals
• D)rough layouts
• E)semicomps

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Definitions:

Vertical Integration

The combination of two or more stages of production or distribution managed by a single company to increase control and reduce costs along the supply chain.

Horizontal Integration

A business growth strategy through acquiring or merging with competitors in the same industry at the same stage of production.

Horizontal Contracts

Agreements or cooperations between businesses that operate at the same level in the supply chain, often for mutual benefit or to reduce competition.

Customers' Goals

The objectives or desired outcomes that customers aim to achieve through purchasing goods or services.