An Apparel Marketer Is Planning to Launch an Existing Brand

question 30

Multiple Choice

An apparel marketer is planning to launch an existing brand name into a new product category.Which brand development strategy is being implemented?

• A)co-branding
• B)brand extension
• C)ingredient branding
• D)brand licensing
• E)rebranding

Recognize strategies for adapting content for a global audience, including localization.

Identify the components and structure of a compelling proposal, including the variations for solicited and unsolicited proposals.

Comprehend the importance of summarizing key points and recommendations in closing a proposal.

Learn how to facilitate reader navigation in long documents through effective use of headings and links.

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Definitions:

Sales Promotion Tool

Marketing strategies or devices designed to temporarily boost sales or attract customer interest.

Rebate

A refund given to consumers after they've purchased an item, often used as an incentive for sales.

Sales Promotion Technique

A marketing strategy designed to increase sales in the short term, often through discounts, coupons, or special offers.

Sampling

A process in statistics and research where a subset of individuals or items from a larger population is selected for analysis.