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Stan Is a Copywriter,and Bob Is an Art Director Working

question 123

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Stan is a copywriter,and Bob is an art director working on a client's account.They are brainstorming ideas and trying to imagine what the finished ad might look like.What technique are they using?


Definitions:

Word Usage

The manner in which words are employed to convey meaning in a specific context, often relevant in legal documents and proceedings.

Gender-neutral Substitute

Language or terminology used to replace gender-specific terms, promoting inclusivity and avoiding discrimination based on gender.

Sexist Language

Language that discriminates against a gender, often by stereotyping roles or using biased terms.

Legalese

Specialized language used in the legal profession characterized by complex vocabulary and syntax.

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