In Which Layout Stage of a Print Ad Is the Ad

question 118

Multiple Choice

In which layout stage of a print ad is the ad drawn to size and used for presentation either in-house or to the client?

• A)thumbnail sketches
• B)photoboards
• C)mechanicals
• D)rough layouts
• E)semicomps

---

Definitions:

Cognitive Biases

Refers to systematic errors in thinking that affect decisions and judgments, often leading to irrational conclusions.

Frames

Frames in negotiations refer to the perspectives or viewpoints through which problems or issues are interpreted and understood by the parties involved.

Parties

Individuals or groups involved in a process, transaction, or dispute, each with their own interests and objectives.

Numerical Probabilities

Quantitative measures expressing the likelihood or chance of specific outcomes, typically represented as fractions, percentages, or decimals.