Which Element in Print Advertising Conveys the Main Message So

question 126

Multiple Choice

Which element in print advertising conveys the main message so that people get the point of the ad?

• A)headline
• B)overline
• C)body copy
• D)subhead
• E)call to action

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Definitions:

Zero-Coupon Bonds

Zero-coupon bonds are a type of bond that does not pay interest during its life and is instead sold at a discount to its face value, with the full face value being repaid at maturity.

Yield

Yield refers to the earnings generated and realized on an investment over a particular period, expressed as a percentage based on the investment's cost, current market value, or face value.

Face Value

The original value of a financial instrument as stated on the instrument itself, such as the principal value of a bond or the value printed on a stock certificate.

Zero-Coupon Bonds

Bonds that do not pay periodic interest payments but are issued at a deep discount and redeemable for their face value at maturity.