In Which Print Medium Can Ads Be More Informative and Carry

question 127

Multiple Choice

In which print medium can ads be more informative and carry longer copy?

• A)newspapers
• B)magazines
• C)directories
• D)posters
• E)outdoor advertising

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Definitions:

Treasury Bonds

Long-term government debt securities issued by the U.S. Treasury with a maturity of more than ten years that pay periodic interest until maturity when the face value is paid back.

Ask Price

The price at which a dealer will sell a security.

Wall Street Journal

An international daily newspaper focused on business and economic news, published in New York.

Treasury Note

Medium-term securities issued by the U.S. Treasury that mature in two to ten years and pay interest every six months.