Copy Tests of Headlines Using Two Versions of the Same

question 35

Multiple Choice

Copy tests of headlines using two versions of the same ad are known as ________ tests.

• A)end-run
• B)tag
• C)split-run
• D)dual
• E)direct

---

Definitions:

Critical Thinking

A set of abilities we utilize daily, essential for our complete mental and personal growth.

Barrier

An obstacle that prevents movement or access, or hinders progress towards a goal.

Effective Communication

The ability to convey information or ideas in a clear, efficient, and understandable manner to the intended audience.

Nonverbal Cues

Communication signals that are not spoken or written but are expressed through body language, facial expressions, gestures, and other physical behaviors.