Banner Ads Normally Invite Viewers to Click on the Banner

question 111

Multiple Choice

Banner ads normally invite viewers to click on the banner to link to an ad or the advertiser's home page.The effectiveness of such efforts is monitored in part by the number of ________.

• A)write-ins
• B)readers
• C)visuals
• D)key words
• E)click-throughs

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Definitions:

Service

The act of helping or doing work for someone, or a system supplying a public need such as transport, communications, or utilities.

Economic Principles

Fundamental concepts that guide the analysis of economics, including supply and demand, opportunity cost, and market equilibrium.

Opportunity Cost

The loss of potential gain from other alternatives when one alternative is chosen.

Indirect Cost

Expenses not directly tied to the production of goods or services but necessary for the overall operation, such as administration, utilities, and security.