Which Element in Print Advertising Conveys the Main Message So

question 126

Multiple Choice

Which element in print advertising conveys the main message so that people get the point of the ad?

• A)headline
• B)overline
• C)body copy
• D)subhead
• E)call to action

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Definitions:

Clayton Act

A United States antitrust law enacted in 1914, aimed at promoting fair competition and preventing unfair business practices.

Rule-Of-Reason Test

A legal standard used in antitrust law to determine the legality of business practices based on their actual competitive effects.

Rule Of Reason Analysis

A legal doctrine used in antitrust law to determine if a business practice is reasonable by considering its purpose, effects, and other factors, rather than deeming it illegal per se.

Anticompetitive Behavior

Actions by a business that prevent or reduce competition in a market.