Copy Tests of Headlines Using Two Versions of the Same

question 35

Multiple Choice

Copy tests of headlines using two versions of the same ad are known as ________ tests.

• A)end-run
• B)tag
• C)split-run
• D)dual
• E)direct

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Definitions:

Orgasm

Climax of the sexual act, associated with a pleasurable sensation.

Erection

Condition of erectile tissue when filled with blood; tissue becomes hard and unyielding; especially refers to this state of the penis.

Castrated

The process or state of removing the testicles of a male animal or man.

Testosterone

A primary male sex hormone crucial for the development of male reproductive tissues and secondary sexual characteristics.